Facebook and Instagram Advertising
Facebook and Instagram advertising grows your business. It can help to increase social media page followers, engagement, email subscribers, leads, customers going to your physical location or website, and sales. We take ads to the next level by building out the campaigns, testing, performing regular maintenance, giving expert recommendations, and much more!
Campaign Setup
The campaign setup includes creating a strategy as well as demographics and competitor research. We also set up your ad account, Facebook pixel (which is used to track visitors), reporting, and tracking code.
Next, we create your campaign, including setting up budgeting and bidding. We include custom images in our ads and can create videos as a separate service. As needed, we set up and test out various audiences, offers, and creative (text and images) to see what produces the best results. We choose the best targeting for you based on the specific campaign we are doing to find the people who are interested in what you offer.
Monthly Management
We manage your ad campaigns each month to make sure they run as efficiently as possible and make optimizations and enhancements as needed. Metrics such as cost per click, click through rate, landing page conversions, and leads are monitored.
We also continue testing and new ads are created, as needed, to keep your advertising fresh. We scale your ad campaigns as necessary and implement remarketing, which retargets potential customers that have shown interest previously. When we use videos in ads, we can retarget people who have watched a certain percent of a video.
Reporting
We understand the importance of being transparent. Thus, each month, you will receive a report in your email box from us that provides information on how your campaigns are performing.
Investment
The investment for doing Facebook ads includes a retainer for the ad management in addition to the ad spend – which is paid to Facebook.
Software that may need to be used and paid for ad campaigns includes call tracking software, integration software (such as Zapier), and Facebook Messenger software (if Messenger will be used in a campaign).
If you need to have a marketing funnel (system) built, complete with elements such as a landing page and email sequence, then you may also need to pay for the software for these platforms.
How Facebook Ads Work Together with Landing Pages and Email Sequences
Marketing Funnels
A marketing funnel is a system that funnels visitors through steps in which they go from being browsers to being customers. The way your funnel is set up will depend on your goals.
1) The funnel system usually begins with an advertisement which provides the visitor with an offer.
2) From the advertisement, visitors may be directed to a landing page on which they can enter their contact information (usually name, email, phone number) to get the offer.
3) The visitors are then directed to a thank-you page. On this page, you can optionally give them an additional offer or have them book an appointment with you. You can also ask them qualifying questions.
Email Sequences
The offer that the visitor had redeemed from opting into a lead form can be sent to the email address they had entered into the form. Also, you can be notified of the new lead. After receiving the email, the lead can be sent a series of emails to their email address on various days – which is called an email sequence. The emails in this sequence allow them to get more familiar with your business and its offerings. The ultimate goal is to convert the lead into a customer.