SEO helps to build your business. By doing SEO, we get pages on your website to show up higher in Google search results.
This is done by optimizing your website pages for specific keyword searches and by building backlinks to your website. As a result, pages on your site will get more traffic which results in more sales.
The 6 Parts of an SEO Campaign
For best results, we perform the 6 major parts of an SEO campaign:
1. Keyword research
2. Technical SEO
3. On-page SEO
4. Content creation
5. Off-page SEO (Link building)
6. Progress measurement
1. Keyword Research
During keyword research, we identify and analyze keywords (phrases) that people search for on Google in your industry. Then we cherry pick some keywords that are the best to target for helping your web pages to show up higher in Google searches and for generating the most clicks to your site, resulting in the highest possible ROI. We can show you the results we can expect to get for each keyword based on various search result positions in Google.
2. Technical SEO
We analyze your site to make sure it is optimized for SEO and provides a good user experience. We set up tech tools that help ensure best campaign results. Some of these tools include Google Search Console, Google Analytics, and Google My Business. We also create a site map, and check / optimize site security and speed. We add schema markup to local business sites which adds extra information to search results, such as events you have on certain days.
We also find and fix website issues such as multiple versions of your site showing up in Google, duplicate URLs and content, and the same keyword being targeted for multiple pages. Other issues we find and fix include broken links, 404 pages, and pages that are not getting indexed.
3. On-Page SEO
We structure and optimize your website pages, and ensure they are related to your chosen keywords, to create a strong SEO foundation for ranking them on page 1 of Google. We ensure the following:
● The keyword for a site page matches the page content.
● URLs are short, include the targeted keyword, and don’t repeat words.
● Page titles have correct structure.
● SEO title tags (this is the heading text seen in Google search results) are optimized.
● Meta descriptions have correct structure.
● H1 and h2 tags have correct structure.
● Image alt tags are correctly added.
● Internal links are added to relevant pages to increase their relevancy and rank.
4. Content Creation
We need to add at least 1 blog to your site each month to keep it fresh for SEO. Blog creation includes the following:
● Generating content ideas to blog about on your website.
● Determining blog length.
● Incorporating the keywords chosen from the keyword research stage into the blogs.
● Formatting the blogs and adding graphics.
● Adding relevant internal links to the blogs.
● Optimizing the blogs for SEO, and posting them on your site.
5. Building Links to Your Website (Off-Page SEO)
Before on-page optimization can be truly effective, your website requires backlinks. These are links to your website from other websites. For a backlink to be most effective, it should be on a page or within an article that is relevant to your website. We only focus on securing backlinks from web pages that are relevant. When building backlinks, we:
Analyze backlinks your site currently has.
Build high quality backlinks to your website to get its pages higher on Google search results.
Build citations for local business. They help you get into the map pack on search results.
6. Reporting
JourneySocialMedia.com understands the importance of transparency. We’ll deliver progress reports directly to your inbox every single month. These reports will provide an insight as to how your campaign is progressing. The report will include:
● At the start of the campaign, a summary of optimizations implemented
● Keyword rankings
● Website traffic
● Backlinks built
● New blog posts we have published on your website
Time it Takes to See Results
When doing SEO, you are playing the long game. Because of this, you can expect to see results within 4-6 months for local keywords, and 8-12 months for national keywords. This is because the speed of results can be effected by keyword difficulty, competition, and time available to build backlinks. Also, we need to be patient and consistent to build up the trust and authority of your site. So we need to build links naturally and gradually, which is done on a month-to-month basis.