When potential clients find your profile through a LinkedIn or Google search, are they seeing the best representation of you and your business?  Will your profile get them interested in you and excited about contacting you?  In this article, you will learn how to optimize your LinkedIn profile for maximum results.

1. Use a Professional Profile Picture

Your profile photo should be a professional picture of you.  Only include yourself in the picture, do not include other people or pets.  Have a professional photographer take your picture for best results.

2. Create a Professional Banner

Creating a professional LinkedIn banner will help your business to stand out.  On the banner, you can describe what you do, your name, logo, mission, tagline, a picture of your book if you sell one, a course you have created, and more.

3. Insert Relevant and Informative Media

Give people a clear idea of who you are and what your offer by including videos, pictures, and presentations in your profile. 

4. Optimize Your Headline

In addition to featuring your title and company, your headline should include keywords.  It is important to strategically place keywords throughout your profile to boost the chances of coming up on Google and LinkedIn searches.  To find out what keywords people are searching for in your industry and location, use the Google keyword tool.

5. Create an Engaging Summary

Write in the first person to create an engaging summary.  Profiles that are written in the third person often sound like biographies and do not invite a call to action.  Introduce yourself and describe who you work with and what you can offer your target audience.  What would your target market want to know about you?  To highlight important points, use formatting such as capital and bold letters, arrows, or bullet points.  Cleary outline your expertise and experience and offer examples.

Concentrate on writing about your main business if you have more than one business. But you can also include information about your other businesses.  LinkedIn also offers business pages for companies, so you can create a business page for each business you own.

6. Optimize the Experience Section

In the experience section of your profile, detail your career history.  Use keywords in the job title sections and explain the reasons for job gaps. You may also decide to exclude smaller jobs.

7. Post Blogs to Your LinkedIn Profile

When you post blogs to you LinkedIn profile, you add to the professionalism of your profile because blogs show your expertise in the subjects you write about.  Posting blogs also increases the chances that you will come up in search results.

8. Offer a Clear Call to Action

Make sure that you include ways for people to reach you and offer a clear call to action to boost the odds that people will contact you.  You might say something like:

“Find out how I can help you or your organization boost conversions, sales, and revenue through social media. Email us at: info@YourEmailAddress.com.”

9. Engage with Your Audience

Comment on and “like” articles written by people in your target audience.  Also send endorsements and recommendations and share information in groups where your target market participates.  This will get people to notice you, to look at your profile, and contact you.

10. Create Messages

Follow up with the people who view your profile. Create some template messages to send to your target audience. Personalize your message to each individual you contact by responding to some elements of the individual’s profile.  Also, invite people to connect by phone.

By having an optimized profile, you will make more connections with your target audience and more opportunities will come your way.

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